Messi: Choose to Believe

It’s a book, it’s a project, it’s an interactive website… it’s Messi: “Choose to Believe” …and with the Messi Golden Ticket you’ll find inside, it could be YOUR ticket to meet the star in person.During week one of World Cup 2014, Fundación Leo Messi and Ediciones Pampa SL present Messi: “Choose to Believe,” the first authorized book about soccer player Lionel Messi.Through exclusive, in-depth interviews with those who know him best, the book takes the reader from the player’s roots in Rosario, Argentina— where he struggled to overcome physical and financial adversity— to his rise as a soccer star and captain of his national team. Page after page, you’ll get to know Messi beyond the field, his love of family and friends, his dedication to the sport, his foundation and why he became an advocate for children around the world.Published in more than 15 languages and 50 countries in print and e-book formats, the book has an interactive digital and multimedia component with Augmented Reality and QR Codes, but most importantly, each book includes the much-anticipated Messi Golden Ticket, which once registered on the book’s website, earns the reader a chance to meet Lionel Messi in person.A major part of the proceeds generated from the sales of this book will benefit the work that Fundación Leo Messi carries out on behalf of children around the word. Read more